Salma has signed on as a spokeswoman for Pampers’ “One Pack = One Vaccine” program. It’s a global initiative launched in the U.K. in 2006, in cooperation with UNICEF, to provide mothers and infants in Africa and Asia with tetanus shots. Isn’t this the best way to use your celebrity status? To try and help people. Read the article below to find out more about the program. Gotta love Salma!
“In our own small way, this is an opportunity for moms like me here in North America to help other mothers on a global level,” Hayek said about signing on for the program.
For every specially marked package of Pampers product sold in the U.S. and Canada between Apr. 1 and June 30, the Procter & Gamble-owned brand will donate the funds for one vaccine.
Considering Pampers is the top-selling diaper brand in the world, so P&G says, the partnership, part of the company’s philanthropic “Live, Learn and Thrive” campaign, seems poised to raise quite a bit of cash.
Hayek and fiancé François-Henri Pinault welcomed daughter Valentina Paloma Pinault on Sept. 21, their first child together.
But although one might think that Hayek would be sick of diapers these days, her decision to team up with Pampers fits right in with a lot of her other extracurricular activities.
Along with Madonna, Adrien Brody, Lucy Liu, Demi Moore and various other celebs, the Once Upon a Time in Mexico star will cochair a big-ticket fundraiser on Feb. 6 celebrating the opening of Gucci’s new Fifth Avenue store and benefiting UNICEF and Raising Malawi, the charity cofounded by Madonna in 2006 for orphans in the southeast African country.
Also, shooting on William H. Macy’s feature directorial debut “Keep Coming Back”, in which Salma plays an alcoholic ex-stripper, is scheduled to begin in February. Hopefully some on-set photography will be released!
