In the superficial world of high fashion, image is everything. Styles come and go, and the only constants are the superthin beauties who wear them. How can an ordinary girl - a slightly plump plain-Jane from Queens - possibly fit in?

Betty unwittingly loses "the book," a proof of the entire magazine, complete with un-retouched photos of a popular actress who looks less than lovely without a little computer magic. If the photos get out, it could create huge embarrassment for Mode. Wilhelmina plots to use the snafu to bring Daniel down. Meanwhile, Bradford Meade secretively inquires about Fey Sommer's final effects.

Betty uses her Queens connections to lure big time photographer (and former Queens boy) Vincent Bianchi to shoot for Mode. But when Bianchi insists that Betty meet at a posh restaurant, she feels pressured to get a makeover... only things don't quite turn out as planned. Meanwhile Wilhelmina primps for a big date, and Bradford tries to get his hands on Fey Sommers' "death car."

When Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag during happy hour... and that their jobs will be history if anyone finds out. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode's deadline looms, and Betty's nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.

It's Halloween and Betty is in for a series of frightful experiences, ranging from showing up dressed for the Mode costume contest . . . only to learn there isn't one, to dealing with her growing attraction to Henry - while a jealous Walter fumes - and, worst of all, tracking down a watch Daniel left at one of his many girlfriends' apartments (he just can't remember which one). Meanwhile, Daniel pays a visit to his mom in rehab, and Wilhelmina is horrified to learn that she can't fit into a designer gown.

Daniel falls in instant lust with a mysterious beauty he sees in the Mode lobby and asks for Betty's help in finding out the lady's identity. Meanwhile, Betty and Hilda scramble to raise cash when they get some unexpected news, and Wilhelmina must deal with an unexpected house guest - her daughter.

Betty takes a break from her escalating family troubles when she's assigned to review a posh new hotel. Meanwhile, Daniel is dismayed when Sofia Reyes and her team take up residence in the Mode conference room, and Wilhelmina goes a little bit country to woo a mega rich Texan to advertise his stores in Mode.

It's Thanksgiving Day, and everyone at Mode celebrates in their own special way. Betty is torn between work and home; Daniel attends his parents' brunch in hopes of seeing Sofia; Marc and Amanda camp out at the Mode offices, and Wilhelmina attempts something she's never done before - cooking a turkey.

The day after Thanksgiving is no holiday for Betty, who struggles to pull together a last-minute Mode photo shoot with a famous couple and their baby, while a dejected Daniel recuperates from a hangover - and Sofia Reyes' rejection - at the Suarez house. Meanwhile, Wilhelmina and Marc go to greet the celebs at the airport and find themselves stranded in a dicey part of town with no money, and Bradford Meade takes a little trip of his own.

It's Christmastime at Mode, as Betty questions her relationship with Walter and her feelings for Henry, the accountant. Daniel, on the other hand, is sure of his love for Sofia, despite her doubt, and Marc frantically tries to win over Wilhelmina in fear of losing his life. Meanwhile Amanda vies for Betty's position as Daniel's new assistant by planning and executing a perfect Mode holiday party that fills the office with Styrofoam snow and holiday wishes.

When Christine announces she's getting ready to clean out "the closet," Mode's repository of high fashion clothes and accessories, the assistants whip themselves into a frenzy over who will get the cast-off swag. But Betty is too busy to even think about this perk: A $20,000 expense report she filed for Daniel has been rejected and his credit card cut off, making it impossible for him to wine and dine an important Japanese designer, Oshi. Meanwhile, her dad's HMO has suspended his insurance.

Just as Daniel gets the strength to pop the question to Sofia, Betty discovers evidence that casts doubt on Sofia's intentions. Meanwhile, Mode staffers are shocked to see a kinder, gentler Wilhelmina, who is being romanced big time by her wealthy Texan, and Ignacio finds it very difficult to bond with his immigration caseworker.

With Daniel suffering from a broken heart inflicted by Sofia, Betty is determined to get him back to work and over his sadness by setting him up on a date with a supermodel - solidifying their kinship in the process. In Daniel's absence, Wilhelmina decides who will continue to work at Mode once her ambitions to be named editor-in-chief are realized. Among those who stand to lose their jobs are Christina and Amanda. Meanwhile, Hilda finds herself unemployed after Herbalux is recalled. In her quest to find work, she goes into business selling cupcakes, but quickly finds herself in over her head when she's unable to meet the demand for the baked goods... not to mention she's spending more than she's making from her new venture. And in a stunning conclusion, the woman behind the mask is revealed.

It's Fashion Week in New York and Betty is hustling to ensure "Mode's" runway show goes off without a hitch. To Betty's dismay, Daniel offers Hilda a job helping out with the show. Wilhelmina is introduced to a new "cosmetic technique," as Christina prepares for the debut of her very own designs. Marc and Amanda resume their scheming ways in a mission to steal what will be the season's hottest fashion item. Meanwhile, Daniel is moved by his father's decision to hand over the reigns of Meade Publications, when a visit from an old friend coaxes him into his old ways. But nothing can prepare them for the frenzy that ensues when the "Mode" show is abruptly halted by a shocking revelation.

The masked woman's shocking announcement leaves Mode in chaos and the dysfunctional Meades at each other's throats. Meanwhile, Betty tries to keep the peace and Wilhelmina plots her next move. Betty is in for even more turmoil in her love life, as Henry asks her out while Walter tells her he's got a big surprise in store. Back at home, Hilda is miffed when Santos gets involved after Justin is sent home from school for fighting.

Family matters force Daniel to reconnect with Grace Chin, a girl he once stood up for a date in college. She's now known as "The Chin," NYC's most powerful lawyer. Meanwhile, Betty makes a new friend, Charlie, a likable out-of-towner she meets in the Mode cafeteria, only to find out Charlie is Henry's girlfriend. And a blizzard descends on the city and derails plans, as Christina, trapped in the office with Marc, struggles to put together a gown for Sarah Jessica Parker; Wilhelmina and Alexis get stranded in a sports bar; and Hilda, Santos and Justin get stuck on the subway on the way to see Justin's favorite musical, "Hairspray."

Betty impulsively asks her orthodontist, Dr. Farkas, to be her date when Henry insists she come to Charlie's birthday party. Meanwhile, Wilhelmina tries to drive a wedge between Daniel and Alexis when Daniel hides the fact that he's the one who hired Grace Chin to defend their dad - whom Alexis wants to fry - and Amanda catches the eye of a very unusual designer who declares she's his "muse."

Marc, promising to help Betty with inside info for Daniel, convinces her to pretend to be his "girlfriend" when his suspicious mom, Mrs. Weiner, arrives in town. Things go from bad to worse when Mrs. Weiner invites herself to dinner at the Suarez home and Betty's whole family has to play along with the charade. Meanwhile, Daniel and Alexis struggle to work together after their mom - who actually owns Mode - names them co-editors-in-chief of the magazine.

Betty frantically tries to keep Daniel focused on work as he reverts to his old hard-partying ways, including romancing a multitude of stunning models. Things go from bad to worse when a tell-all writer in possession of Fey Sommer's diaries starts stalking the Meades. Another Suarez, Ignacio, feels the heat when Immigration caseworker Constance pressures him to make their relationship a romantic one, and Wilhelmina and Alexis both try to get their hands on Fey's diaries - but for different reasons.

Betty, fed up with Daniel, Christina and Henry and how they've all disappointed her, does her best to avoid all three. Meanwhile, love's all around at Mode, as Alexis gets asked out on her first date as a woman; Amanda begins a flirtation with a designer who she assumes is gay; Wilhelmina struggles to deal with the tireless advances of her latest conquest, and Hilda gets a surprise from Santos. Meanwhile, Daniel goes it alone in dealing with the aftermath of his one-time hook-up with Petra.

Betty struggles to come up with the cash to solve the latest Suarez family dilemma, all while planning Mode's big assistants week bash at a medieval themed restaurant, a place with an unlikely link to Amanda's past. Meanwhile, Daniel tries to heed Betty's advice about his sexual addiction issues; Alexis considers Rodrigo's offer; Hilda faces a tough cosmetology school exam, and Wilhelmina becomes even bolder in her plans for total Mode domination.

Betty and her family go to Guadalajara to solve Ignacio's immigration problems, and Betty questions her Aunt Mirta and cousin Clara about her late mother. Meanwhile, Alexis gets a visit from Jordan, the woman she dated before her "death" and operation; Marc is jealous when Amanda seemingly has a new best gay friend in Tavares, and Wilhelmina gives the new man in her life a makeover.

Betty and Henry's romance heats up. Meanwhile, Wilhelmina makes great strides in her ambitious power play, and Daniel descends further in a downward spiral. The Suarez family trip to Mexico takes a dangerous turn, as old ghosts create new problems. Explosive secrets will be revealed, and everything will be tied together by a beloved Broadway musical.