In the late '90s, Salma Hayek created her own production-company, "Ventanarosa" (Spanish for pink window), to give a chance for herself and other Latino actors to get more versatile roles. The first movie the company produced was the 1998-movie The Velocity of Gary. In 1999, Salma signed on a two-year, first-look deal with Telemundo and Columbia TriStar Television to produce programs in Spanish and English. José Tamez, a good friend of Salma, moved to Los Angeles in 1998 to work with her at "Ventanarosa Productions". He has produced two films for Showtime Networks, In the Time of the Butterflies and the Emmy Award-winning The Maldonado Miracle. Salma produced the hit-movie Frida through "Ventanarosa" in 2002. With the movie came some recognition in the media and In 2006-2007, "Ventanarosa" produced the ABC-series Ugly Betty, which Salma Executive Produced as well.

In early April in the year of 2007, it was announced that "Ventanarosa" and "Metro-Goldwyn-Mayer Inc." would form a new production company, aiming to create movies that not only feature Latino themes and talent but have mass-market appeal. In the new company, named "Ventanazul", Salma's both president and executive cheif officer of the company and her producing partner, Jose Tamez, is president of production. See the list below to find out what movies and TV-series "Ventanarosa"/"Ventanazul" has produced.

2009: La Banda - Movie
2006-?: Ugly Betty - TV-Series
2003: The Maldonado Miracle - TV-Movie
2002: Frida - Movie
2001: In the Time of the Butterflies - TV-Movie
1999: No One Writes to the Colony - TV-Movie
1998: The Velocity of Gary - Movie